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Historical Analogy Stacking

Composition

ESPECIALLY COMMON IN TECHNICAL WRITING: Rapid-fire listing of historical companies or tech revolutions to build false authority.

Examples

Apple didn't build Uber. Facebook didn't build Spotify. Stripe didn't build Shopify. AWS didn't build Airbnb.
Every major technological shift -- the web, mobile, social, cloud -- followed the same pattern.
Take Spotify... Or consider Uber... Airbnb followed a similar path... Shopify is another example... Even Discord...

Tags

name-droppingfalse-authorityhistorical