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"Here's the Kicker"

Tone

False suspense transitions that promise a revelation but deliver a point that did NOT need the buildup. The model uses these phrases to manufacture drama before an otherwise unremarkable observation LOL. Also includes: "Here's the thing", "Here's where it gets interesting", "Here's what most people miss".

Examples

“Here's the kicker.”
“Here's the thing about AI adoption.”
“Here's where it gets interesting.”
“Here's what most people miss about this.”
“But here's the catch.”

Tags

suspensetransitionfalse-dramabuildup